Notorious Beam Team

Well done to Baker Street's very own Mr S Holmes for discovering this...

Really interesting idea... But will it work? To be honest... anything that even remotely works is brilliant in this instance.

Via Fubiz.

Hornitos is taking technology to the next level with the introduction of 2D Codes to the July issue of Playboy.

2D Codes are a Physical World Hyperlink that connects users to the internet through their mobile phone. The software is equipped to work on any camera mobile phone. All consumers have to do is download the free scanning software at m.hornitostequila.com and click a picture of the barcode. Once the barcode is scanned, the consumer will receive a free screensaver of Playboy’s Miss July. All they have to do is scan the ad to get the girl!

A full page ad and a 1/3 page insertion ran simultaneously.

Look out for more exciting and innovative ideas from Hornitos!

Hornitos Tequila have launched a new microsite BuyYourAmigoHornitos.com in the U.S. which allows consumers to buy their favourite Hornitos cocktail for a friend.


Legal purchase age consumers can now use their mobile phones (http://hornitos.mobi/) or the Hornitos site, BuyYourAmigoHornitos.com, to send a personalised note and prepaid gift card to friends.


Hornitos have partnered with BuyYourFriendADrink.com to build this innovative programme which allows gift recipients to receive their drink gift via email, gift card or text message. The mobile programme is the first ever mobile site that allows consumers to buy their friends drinks. With the text messaging capability, users can access their gifts via mobile phone even while at a participating bar or restaurant. Gift recipients can find out which bars and restaurants in their area accept the gift cards/codes either through the website or mobile site. The programme has launched with 115 participating bars and restaurants in 14 markets across the US and is open to any bar or restaurant that wants to join.


Sauza Brand Manager Antonio Portillo said “We’re pleased to help consumers share good times with friends through BuyYourFriendADrink.com. This exciting technology allows consumers to buy their friend a drink from across the bar or across the country. It will be sure to engage our technologically savvy consumers and increase brand awareness.”

I've long been an admirer of Heston Blumenthal and am delighted to see someone embracing his ideas in the world of innovative bartending. See the New York Times article below for the full story.

" ALL I did, as usual, was order a drink. Which only partly explains why I found myself here, seated in a cordoned-off side room at Zeta, a plush, dusky, high-ceiling downtown night spot — holding a booze-filled pineapple and wearing a blindfold along with headphones hooked to a specially programmed iPod.

All the while, someone was spraying my face with what smelled like Hawaiian Tropic suntan oil.

Ladies and gentlemen, meet the world’s most elaborate cocktail garnish. The Tiki, the drink I ordered, is one of four sensory cocktails to make their debut this month at Zeta. They join au courant classics like a Ping Pong and Clover Club on the deliciously freewheeling cocktail menu, which also features a martini served on a bed of smoldering tea leaves and a bourbon-and-Coke “ice cream cone” forged in liquid nitrogen.

The sensory cocktails work like this: order the daiquiri, and you’re tucked into a semiprivate spot where you sip your drink blindfolded while listening to 18 minutes of Cuban music on an iPod. All the while, a waitress spritzes you with a cigar mist made by simmering crumbled cigars in water and simple syrup.

The idea, said Grant Collins, Zeta’s consulting mixologist, is “to heighten the link between the drink and the experience. Listening to the music makes your mind drift, and the blindfold heightens your sense of smell.” And the smoky mist? It’s a sensory trick to make you think you’re in Havana. Blind and piercingly alone, but still, you know, in Havana.

Mr. Collins cribbed his inspiration from Heston Blumenthal, the chef of the Fat Duck, a restaurant near London. That’s where Mr. Bluementhal created a seafood dish served with an iPod loaded with ambient ocean sounds.

Besides the Tiki, Zeta offers a sea breeze, with Blumenthalian wave sounds and a sea spray that leaves salt on one’s lips, and a martini equipped with a 1950s Rat Pack soundtrack. That last one is designed to evoke New York City, the capital of the cocktail experience — but where the virtual cocktail hasn’t arrived.

The question, Mr. Collins said, is whether all this makes your drink taste better.

For this drinker, the answer was, eh, not so much. I’m not sure that I even registered tasting it, overwhelmed as I was by the lab-rat sensations of being sequestered and sensitized, not to mention spritzed. Then again, meditation isn’t my bag — not even cocktail meditation.

“You have to almost will yourself to be transported,” Mr. Collins advised. “For us, it’s about creating the right environment for that to happen.” To that end, Mr. Collins toyed with using a heat lamp, to replicate the warmth of the tropical sun. But that idea was dropped. “Too many danger points,” he said."

Genius.

From just-drinks.com

Pernod Ricard has released a summer-based pack offer for its Malibu rum brand in the UK.

The company's UK unit said that it has invested £250,000 (US$480,745) in Malibu flip flop packs as part of its 'Get Your Island On' marketing campaign for the brand. The off-trade promotion, which contains a pair of branded ladies flip flops, will run until stocks last.

The campaign is part of the 'Get Your Island On' marketing campaign for Malibu, which will see Pernod Ricard UK invest £14m over the next two years. The campaign includes a £1.2m TV advertising campaign which ran throughout June and early July this year, as well as digital, press, radio, experiential marketing and sampling.

"We will be supporting (Malibu) extensively over the next two years with our new 'Get Your Island On' campaign," said Dan Reuby, customer development director at Pernod Ricard UK. "Our off-trade promotional flip flop packs ... have been selling particularly well during the recent hot weather spells."

Pernod launched 'Get Your Island On', the brand's first above-the-line campaign since Pernod acquired former owner Allied_Domecq in 2005, in May.

From Springwise

"Encouraging people to organize their own wine tasting parties, 4xProeven (Tastingx4) combines a board game with a four-pack of wine.

The concept is simple: four small (0.375 litre) bottles of red wine are packaged in a carton that folds out to a board. Four blank stickers are included to hide the bottles' labels. A leaflet explains the basic elements of wine tasting: look, smell, taste and compare. It also describes the four single grape varieties included in the game. Players shuffle the bottles and start tasting. By comparing a wine's taste to the four descriptions, the objective is to guess which is Merlot, Cabernet Sauvignon, Pinot Noir and Shiraz. Just launched in The Netherlands, 4xProeven is currently sold online for EUR 24.95 and by a small number of wine shops, and the company is planning to launch internationally soon.

While wine tasting games certainly aren't new, they generally include game elements only, not the wine itself. And here's where we think 4xProeven missed a great opportunity (or maybe they're working on it). Instead of including unbranded wines, partner with a well-known label and turn the game into a smart and simple way to tryvertise, getting customers to sample a variety of reds or whites while connecting with the brand. We're sure Springwise has a few readers at E&J Gallo and Jacob's Creek. Time to give this one a spin? ;-)"

The winner of the annual Bombay Sapphire glass design constest is inspired by the botanicals in their gin. If this is the case their shouldn't be much of a design at all. The Beefeater master distiller once told me that Bombay Sapphire is the vodka of gins... it's not got much depth to it because they hardly use any botanicals at all.

Anyway, we love the glass design competition. And this year's winner looks as good as ever.



Find out more here.

From The Illustration Site:

"One of the world's most respected distillers, William Grant & Sons, has commissioned a series of illustrations from Jonathan Williams to help build an identity for a new triple malt whiskey called Monkey Shoulder.



Aimed at a younger generation, Monkey Shoulder challenges more traditional perceptions of the classic drink, rebranding it without losing any of its sense of heritage.



Monkey Shoulder is a vatting of three single malts (Balvenie, Glenfiddich and Kininvie), placing it somewhere between a blended and single malt. The smooth vanilla notes of Monkey Shoulder make it an ideal whisky for cocktails, drawing praise from critics and bar-tenders alike.



Williams can vouch for that personally: “I live about an hour from the distillery in the Highlands of Scotland so (unusually for me) I actually met the client and enjoyed a VIP tour of the distillery!”"

From Luxist

"Glenlivet has stepped up their game with the release of The Glenlivet XXV, a new premium 25-year-old whisky. The whisky is finished in first-fill sherry casks for two years for extra flavor and sweetness. The whisky has a notes of honey and malt with a fruity palate. Recently Malt Advocate tasted it and ranked it a 93. It comes in an impressive wooden gift box with a slab of limestone with the name inscribed on it. The box also includes a booklet detailing the history of the whisky and a certificate of quality. It will sell for $350 and will be available this fall."

From Outclubbing.com:

"Ever wanted to be involved in the nightlife industry, besides drinking and clubbing? I’m sure many of you would probably say ‘yes’, but you’re also probably thinking that you just don’t have the time, and more importantly the money to start your own bar or club.

OutClubbing.com has stumbled across a neat idea which would make the dream of owning your own venue a reality! Introducing MYOBar…

MYO stands for My, Your, Our, which is a bar that you can buy into; becoming a shareholder and member. You will be able manage this bar, along with other shareholders and have a say on the interior, themed nights, the name of bar, staff recruitment, designs, drinks, food and other ad-hoc ideas members may have. Unlike most shareholder schemes, MYObar intends to operate a 1 member, 1 vote policy, giving each person an equal say, no matter how many shares they have.

What does it cost?

MYObar are seeking to raise £750,000 to develop this bar and there are 5000 shares to be had, costing £150 each. You can buy as few or as many as you wish; over 300 have been sold already!

What now?

If you are interested, you can join their Facebook group which can be found here:

http://imperial.facebook.com/group.php?gid=2347268624

And if you want to buy into MYObar simply send an email to Karl, Jack & James at myyourourbar@googlemail.com"

Here's a press clipping from a London freesheet...



Would this be open to Beam or Publicis investing I wonder?

Absolut's new LA falvour launch is getting a fair amount of coverage from trend spotting sites... but some of the comments by the public aren't so positive.

Have a look at some of these remarks from Current.

Inspired by Los Angeles, so does that mean it's going to taste phony, desperate, will talk on and on about how it has something in development at a BIG studio, and is only going to be interested in me if I can do something for it?

they forgot to add botox and collagen to the product's flavor description.

Tastes like LA, Burns like a California wildfire.

It should really taste like Cigarretes, cocaine and a hint of meth, with hot peppers and maybe alcohol on it.

From the Dieline, via Not Cot:

"Starting today, everyone can have a taste of the LA lifestyle as the world's most iconic vodka introduces ABSOLUT LOS ANGELES, a limited-edition, city-inspired flavor honoring the City of Angels. Celebrating the city's trend-forward ideals, the bold, new flavor is made with an all-natural symphony of blueberry, acai berry, acerola cherry, and fruity notes of pomegranate. ABSOLUT LOS ANGELES will be available beginning in July at bars, restaurants, nightclubs and retailers nationwide.

"Through our 'In An ABSOLUT World' campaign, we challenge consumers to imagine their own ideal, and Los Angeles is one of the most idealistic places on earth," said Tim Murphy, Vice President of Marketing, The Absolut Spirits Company, Inc. "For this city-inspired flavor, we wanted to capture the opportunity that LA represents to so many - reaching for the stars and recognizing their dreams. ABSOLUT LOS ANGELES will evoke an inimitable new 'taste' that honors all the attributes that makes the City of Angels so exclusive and awe-inspiring - from the stunning packaging to the unique flavor profile, all wrapped inside the iconic ABSOLUT bottle."

Thanks to Nigel for this!

From Luxist:

"Delamain Le Voyage Cognac, the latest addition to the Delamain portfolio, recently picked up a new honor, being awarded "Best of the Best" 2008 Spirit by Anthony Dias Blue for Robb Report. Le Voyage is a blend of Grande Champagne cognacs from the Delamain cellars. It has aromas leather, tobacco, coffee and spice with the rich tastes of the grapes from the hillsides of the Grande Champagne region, aged for many years in the Delamain cellars. The cognac is housed in a Baccarat crystal decanter inside a dovetail leather traveling box. Le Voyage sells for $7,000."

Image from Stephen Witherden under Creative Commons

From Luxist:

"Anyone who has walked along the Hollywood Walk of Fame lately knows that certain stars have definitely seen better days. The Hollywood Chamber of Commerce has taken a new approach to raising funds to restore the Walk. They have created the Friends of the Walk of Fame initiative to restore the Walk of Fame before its 50th anniversary in two years and they've hooked their first big sponsor, Absolut Vodka.

Sponsors won't get an official star but according to the press release "sizable donations from corporate supporters will be acknowledged with a Friend of the Walk of Fame honorary star" which is described as a "new terrazzo piece that will be placed in the sidewalk, on private property, adjacent to the Walk of Fame." The Chamber presented Absolut with the first honorary star which will be located near the entrance to the Kodak Theatre, part of Hollywood & Highland Center on Hollywood Boulevard.

Certainly corporate sponsors are a familiar sight on baseball fields and other public landmarks but the LA Times reports that the news of Absolut's pseudo star isn't sitting well with everyone. Some see it as an affront to the tradition of honoring Los Angeles luminaries with their own piece of sidewalk space.

Absolut is also launching a new flavor, Absolut LA, a mix of "blueberry, acai berry, acerola cherry, and fruity notes of pomegranate" which will be available this month."

This follows last year's exciting launch of Absolut New Orleans - the marketing of which was far better than its slightly weird taste!

I wonder what city will come next after LA... maybe they will do a competition where you can submit your ideas for what your favourite city tastes like. e.g. London: the smell of rain on hot tarmac, or Birmingham: the taste of vindaloo.

I am sure we will see plenty more activity around this. The PR has only just begun.

According to Faris, Carling's iPint / iBeer is the most downloaded free application for the new iPhone.

From the Moodie Report:

"The makers of The Famous Grouse have unveiled the first Scotch whisky specially created to be served chilled straight from the freezer. The Snow Grouse will be made exclusively available to international travel retailers for the first six months and distributed through Maxxium Global Travel Retail.

The new addition to The Famous Grouse portfolio is aimed at consumers seeking something new and different.

The Snow Grouse, which carries a recommended duty free retail price of €19.99, represents one of two innovative additions to the range in the past 12 months. The Black Grouse, with its dark, sweet and gently smoky characteristics, was launched in October 2007.

Made from grain spirit and matured in oak casks before being gently chill filtered, the light and vanilla-sweet Snow Grouse whisky has a smooth taste. With a "sweet gloopy mouth-feel, it has a cool taste sensation when served seriously chilled", Maxxium said.

In keeping with The Famous Grouse portfolio, the new whisky is aptly named after another Scottish game bird - the snow grouse or ptarmigan (Lagopus mutus). Living in the highest mountains of the Highlands of Scotland, the snow grouse has been described as “the toughest bird in Britain”. In the summer the snow grouse has a mottled brown plumage, while in winter it takes on an extra layer of white feathers for warmth – becoming completely white – to help it survive in the frozen, snow-covered conditions."

All seems a bit strange to me.

We found an awesome book about cooking with agave nectar on Slashfood and have decided to cook a different recipe each month from it.

The book is called Baking with Agave Nectar and can be bought from Amazon.



Jenny bought the book so had the honour of cooking the first dish from the, now cherished, agave cooking book.

Rather than waffling on, I am just going to let the pictures do the talking...

















Jenny's blueberry pie made with agave nectar was stunningly good. The rest of us have got our work cut out to top Jenny's opening gambit. Another fresh and unexpected use of agave from the Beam team. We are so passionate about our brands we even have brand themed cooking competitions at work!

Who's next guys?

Check out this cool invite for an exclusive screening of a classic film in asscociation with Smirnoff Black, very clever link with the Brand and venue. This sort of event could work really well for Sauza...

Join us at 8 o' clock this Wednesday night, 9 July

Humphrey Bogart and Ingrid Bergman in
CASABLANCA

Kick off with a classic Smirnoff Black® cocktail and delicious canapés, then sit back and relax in Bluebird's special screening roomTickets £20 per personincluding cocktail and canapés(£5 per person without refreshments)

Enjoy a pre- or post-screening meal in Bluebird Restaurant.Telephone 020 7559 1000 to book a movie or make a restaurant reservation

350 King's Road, London SW3 5UU

http://www.bluebird-restaurant.co.uk/

A DISTINCTIVELY SMOOTH VODKAMade in the EU. The Smirnoff and Smirnoff Black No. 55 words and associated logos are Trade Marks © The Smirnoff Co. 2008

Check out this fantastic piece of experential marketing from Haagen-Dazs.

A week or so ago I entered the Berocca blogger relief competition and somehow sneaked through and won. They sent me a blogger relief pack which is full of things to clutter up my desk a bit more. All of it themed around stress busting...

Here's the blurb from their site:

"Blogging can be stressful. We live in a world where millions of people
read and demand new content from websites every day.

The Blogger Relief Pack comes to the rescue of those tired minds. Be part of the Blogger Relief campaign to rescue those we rely on to feed our insatiable hunger for the weird wide web.

If you’ve got a blog, fill in your details and you could receive a Blogger Relief Pack from Berocca. Keep on blogging and we’ll feature some of the best blogs we see on this page in the coming weeks."

So in my pack I got:

A tube of Berocca and a branded glass



A stress pen holder



A stress relief button that triggers an explosion on my computer screen





In addition to this was a stress ball that has been causing chaos and a device that makes the sound of popping bubble wrap. Odd. But fun.

It's a great idea and has introduced me to Berocca. Having never tried it before this programme has transformed me into a bit of a brand fan... I've already written about Berocca three times now. Not to mention I have now got Berocca related goodies strewn around my desk.

Importantly, I opted in to this promotion and have been given the chance to opt out. This fits in very well with Seth Godin's marketing principles. I wonder if similar schemes could work for our brands?

A while ago Fotorama very kindly invited us all to a private screening of Indiana Jones. They are a fixed fee promotions agency who have handled some of our projects in the past.

They didn't hold back and the whole event from invitations through to the screening itself was fantastic. We even had follow up goodie bags!

Here's a quick snapshot of the Inidana Jones kit that Ed was sent as one of the team leaders...



We all just wanted to say thank you to Fotorama for such an awesome evening.

From Coolhunting:

"Independence Day extravaganzas, election hoopla and Olympic action—'tis the season for Americana and celebration. Joining designers from Milan to Middle America who are touting the red, white and blue as the aesthetic of the moment on and off the runway, Pommery's Pop America Champagne in pint-size packaging makes for a perfect pour and party favor.

Designed with stars streaming across a blue background and red and white stripes leading up to the silver bottleneck, the bottle design (as well as the more candy-apple sweet, less traditional brut taste) is an all-American concept through and through. While it may seem quixotic to appeal to American sentiment, long before the Statue of Liberty, Americans drank the French beverage of celebration. Reportedly, George Washington ordered six baskets of champagne for import during his presidency.

For seasons spent abroad in the French countryside, a visit to Pommery estates is recommended. Beyond the usual vineyards, the fifth annual Pommery Experience showcases L’Art En Contemporain Europe, an exhibition designed to reflect the emerging identity of a changing Europe. The artists created much of the work after they visited the picturesque grounds Domaine Pommery.

Pop America is available at Sherry-Lehmann starting at $15 per mini bottle."

From Springwise:

"Deciding when and where to go out on a Friday night just got easier for San Francisco consumers with a new, mobile map application that automatically shows where the hotspots are.

Sense Networks' CitySense, which just entered alpha, gives users a real-time view of how busy the city is as well as where the busiest places currently are. There's no need to sign up--users simply download the free application onto their Blackberry (iPhone support is coming soon) and view a "heat" map of activity throughout the area, linking to Yelp or Google to zero in for more information about the hotspots. A billion points of GPS and wifi positioning data from the last few years complement the real-time feeds underpinning the technology, which operates on Sense Networks' Macrosense platform. (Macrosense, which is designed for analyzing massive amounts of aggregate, anonymous location data in real-time, is already being used in the business world for selecting store locations and understanding retail demand, for example.) Focusing on nightlife, the next version of CitySense will be able to tell users not just where the activity is, but where people like them are concentrated. By tracking and comparing users' history and preferences, it will be able to show them where they're most likely to find people with similar tastes at any given moment. As a result, each person's nightlife map will look a little different, and will display a unique top hotspot list. (The personalized feature is optional, however, and any such data can be deleted at any time, the company promises.)

Privacy issues aside, it seems safe to say that this is just the beginning of the mashups made possible by GPS-enabled cellphones. How long before this comes to other cities—and gets ad support?"

It's an evolution of the idea that people only vaguely plan nights out. Gone are the days of organising venues and timings and sticking to them. Socialising is much more flexible now.

In the spirit of Carharrt's brand they have taken the opportunity of having some fun demolishing their old site. Great example of brand behaviour even if the execution isn't mind blowing. Neat idea.

This is the extract from Three Minds where I found it:

"Apparently the Carhartt website has undergone a redesign and they are enlisting their users to help destroy the old site. The implementation of this could have been a little stronger, with more tools to use, but I like the concept of having some fun with the old website to introduce the new one. Once you destroy the old homepage, you get to see the new one."

Next time we update a site, or tear one down and start again this is worth keeping in mind.

From Three Minds:

"A little-noticed story from Anheuser-Busch last week given the focus on the presumptive InBev takeover: last week A-B announced that it will stop selling alcoholic energy drinks.

Relenting to pressure from anti-underage drinking activists and state attorneys general, they are pulling the plug on the tiny Bud Extra and Tilt brands (shortly after I got married, I used to see this ad every day on my commute). Several brewers are accused of designing and marketing "alcopops" specifically for the under-21 market, and ultimately it seems A-B has decided that the controversy was not worth the minimal gains.

While it will have little effect on A-B's business, it's a big deal for category leader Miller and their Sparks brand. I've tried Sparks and last year I reviewed Sparks.com, which seemed to give an insight into their product strategy:

"Navigating the site definitely feels like stepping into the mind of a teenage boy - air guitar contests, skateboards, doodles - but in a bold move, no shots of attractive girls. Is it specifically targeted at underage drinkers?"

From Londonist:

"As of today, giant cinema-style screens have been installed opposite platforms at Piccadilly Circus, Euston, Bank, Liverpool Street and Bond Street stations to bombard you with cutting-edge advertising intended to 'enhance' your journey.

The system, called XTP, is centrally controlled so that advertising folk can decide what you need to see at different times of the day: commute to work with Sky News, get out to lunch with the trailer for Kung-Fu Panda and go home to Sky Movies or Nestle. Clever.

Disingenously, the Marketing Director for CBS Outdoor claims that:

The launch of XTP is about entertaining the three and half million passengers using the Tube each day.