Monday, November 10, 2008
When I was at university I had what I thought was a brainwave... and it turns out that people are doing it already. Ho hum. Pretty cool though.
From PSFK.
"PSFK friend Gino Reyes shot this video during his morning commute on NYC’s B subway line. This sort of underground animation has been seen in other parts of the world - most notably Asia - but usually as part of advertising campaigns. This one doesn’t seem to carry any particular message - as far as we can tell, it’s just there to entertain subway riders as they gaze longingly out their car windows. We don’t know who is behind these - if you have any idea, please let us know!"
Tuesday, July 01, 2008
From Londonist:
"As of today, giant cinema-style screens have been installed opposite platforms at Piccadilly Circus, Euston, Bank, Liverpool Street and Bond Street stations to bombard you with cutting-edge advertising intended to 'enhance' your journey.
The system, called XTP, is centrally controlled so that advertising folk can decide what you need to see at different times of the day: commute to work with Sky News, get out to lunch with the trailer for Kung-Fu Panda and go home to Sky Movies or Nestle. Clever.
Disingenously, the Marketing Director for CBS Outdoor claims that:
The launch of XTP is about entertaining the three and half million passengers using the Tube each day.
Um. No. It's about pushing advertising in the faces of a captive audience. One that can quite capably choose to zone out the tube poster ads or use them as reading material on the way home but one that would probably prefer to escape from flashing images on a digital screen for half an hour or so each day.
At least they're silent. We're thankful for small mercies."
This certainly isn't opt in. Flashy and innovative it might well be. But a good thing for commuters? Unlikely.
Monday, January 08, 2007
From the Fallon Planning Blog:
"Nowandnext.com and Future Exploration Network have collaborated to produce a map of major trends for 2007 and beyond, across ten segments: society & culture, government & politics, work & business, media & communications, science & technology, food & drink, medicine & well-being, financial services, retail & leisure, and transport & automotive.
Click here to get the full pdf.
The creators encourage you to add to it and collaborate."