Thursday, August 21, 2008

Hornitos Tequila have launched a new microsite in the U.S. which allows consumers to buy their favourite Hornitos cocktail for a friend.

Legal purchase age consumers can now use their mobile phones ( or the Hornitos site,, to send a personalised note and prepaid gift card to friends.

Hornitos have partnered with to build this innovative programme which allows gift recipients to receive their drink gift via email, gift card or text message. The mobile programme is the first ever mobile site that allows consumers to buy their friends drinks. With the text messaging capability, users can access their gifts via mobile phone even while at a participating bar or restaurant. Gift recipients can find out which bars and restaurants in their area accept the gift cards/codes either through the website or mobile site. The programme has launched with 115 participating bars and restaurants in 14 markets across the US and is open to any bar or restaurant that wants to join.

Sauza Brand Manager Antonio Portillo said “We’re pleased to help consumers share good times with friends through This exciting technology allows consumers to buy their friend a drink from across the bar or across the country. It will be sure to engage our technologically savvy consumers and increase brand awareness.”



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