Thursday, August 21, 2008

Hornitos is taking technology to the next level with the introduction of 2D Codes to the July issue of Playboy.

2D Codes are a Physical World Hyperlink that connects users to the internet through their mobile phone. The software is equipped to work on any camera mobile phone. All consumers have to do is download the free scanning software at and click a picture of the barcode. Once the barcode is scanned, the consumer will receive a free screensaver of Playboy’s Miss July. All they have to do is scan the ad to get the girl!

A full page ad and a 1/3 page insertion ran simultaneously.

Look out for more exciting and innovative ideas from Hornitos!


streetstylz said...

Download the NeoReader to your iPhone and start interacting with Hornitos QR codes.

Eli said...

Scanbuy's reader Scanlife rocks.

streetstylz said...

@eli -

I had my friend download the ScanLife application to his iPhone so I could give it a test drive.

For starters, the application can only read and decipher proprietary EZcodes. Unfortunately the ScanLife application offers no support for 1D UPC/EAN barcodes, or Data Matrix, Aztec, or QR codes. This is the major downfall of the application, since it only supports one proprietary 2D symbology. As a result, ScanLife is not a true universal code reader.

For those wanting a much more intuitive mobile code reading experience, I highly recommend the NeoReader application from NeoMedia Technologies. The NeoReader is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of barcodes with a single application installed on their mobile device.

Download the NeoReader and instantly transform your iPhone into a universal code reader.


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