Notorious Beam Team

Absolut's new LA falvour launch is getting a fair amount of coverage from trend spotting sites... but some of the comments by the public aren't so positive.

Have a look at some of these remarks from Current.

Inspired by Los Angeles, so does that mean it's going to taste phony, desperate, will talk on and on about how it has something in development at a BIG studio, and is only going to be interested in me if I can do something for it?

they forgot to add botox and collagen to the product's flavor description.

Tastes like LA, Burns like a California wildfire.

It should really taste like Cigarretes, cocaine and a hint of meth, with hot peppers and maybe alcohol on it.

Whilst they aren't glowing... some are quite witty and none of them are negatively directed at Absolut. It all adds to tease our collective curiosity. And it is completely in line with the "spoofability" that Absolut's marketing has been famous for over the years.

Maybe the soundtrack to this campaign should be the Bran Van 3000 song: "Drinking in LA"