Thursday, August 28, 2008

As many of you know, we are in the midst of a Presidential Election Year here in the States. But what you may not be aware of, is there is a new candidate that has thrown his hat into the ring. That’s right, Captian Morgan is running for President- and he’s made The Democratic National Convention his first stop on the campaign trail.

Diageo has launched a faux campaign complete with Secret Service Men (and Women) the trusty Morganettes and of course, The Captian himself. They are the official wine and spirits company of the Republican National Convention and the preferred wine and spirits company of the Democratic National Convention.

The effort -- which is prominently promoted at a number of branded bars and lounges around the convention sites -- launched with a "Captain Morgan for President" Facebook page and a YouTube video in which Captain Morgan lays out his platform for the presidency.

In addition, Diageo has set up The Captain’s Corner in one of the media pavilions allowing Journalists access to a bevy of Diageo brands and snacks for the gullet

Hmmm, get them sauced, feed their bellies… publicity. Genius!



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