Monday, June 16, 2008

From Freshness Mag

"French lux cognac label Hennessy, along with DEVILOCK, will launch a temporary concept store in the capital city of Taiwan on the first week of July. By amalgamating luxury concepts and urban styles, both labels will offer a commemorative products - a limited edition PALMBOY figure with every purchase of Hennessy V.S.O.P. cognac. This offer will start this Friday, June 13th till July 1st at all participating Hennessy retailers in Taiwan. In addition, each buyer will have the chance to participate the VIP party/grand opening of Hennessy x DEVILOCK Taipei City Concept Store in July. More information to come in the near future."

Reminds me a lot of the "Fast" that CP+B created for VW Golf GTI fans in the States. They landed up selling for $800 on Ebay. I wonder whether Hennessy will have the same success? Or whether people will be as baffled as I am about how much they are cheapening their brand.

It goes to show that objects of sociablity, or ooze, as Hugh Macleod would call them, do get picked up and talked about.



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