Notorious Beam Team

How boring it is having to use LPA/LDA pages on booze sites that make you input your date of birth. I know it has to be done but it's never done very creatively.

Heineken have bucked this trend by using the format below which means you only have to click 3 times to get into the site. Easy. And smart too.

Have a look at the image below or better still visit their site.