Wednesday, March 25, 2009
As far as I can make out, this was a Brazilian promotion that saw these disco kegs being sent to bloggers as a way of driving traffic to the Heineken Radio site.
From Brainstorm 9
Thursday, June 26, 2008
How boring it is having to use LPA/LDA pages on booze sites that make you input your date of birth. I know it has to be done but it's never done very creatively.
Heineken have bucked this trend by using the format below which means you only have to click 3 times to get into the site. Easy. And smart too.
Have a look at the image below or better still visit their site.
Thursday, March 22, 2007
Via Blogging Stocks and Agenda Inc.
"Can Heineken become the beer drinkers version of Starbucks? That is exactly what the beer company is hoping to accomplish by starting to create a chain of Heineken bars in airports around the globe.
The European beer maker has decided that airports would be the perfect choice for testing out the concept of Heineken bars. On this point I would probably have to agree.
For whatever reason, when people wind up getting stuck in an Airport on a long layover chances are they decide to go kill time in the nearest bar they can find. I am not suggesting that this is the best way to kill a couple of hours, but statistically this is the reality of it. Beer is the second most popular drink in airports, second only to coffee."