Monday, June 16, 2008

From Adverteyes

"Lowe Bull in South Africa, created a "propaganda" poster for Russian Bear Vodka that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic Alphabet (probably meaning nothing), but when looked at through the mirror, the letters reversed to read in plain English: Real "Men Don't Drink and Drive." A nice sort of a mirror game, that can surprise somebody when first seen, probably making him think he drank too much ;-)

Simple and effective creative method, for a social interest message."

Neat way to amplify a simple creative message. Not sure what comes next thought. There's only so much mirror writing you can do?

Thanks to Thesoni for the image.



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