Thursday, June 26, 2008


BAR Show 08 maintained its legendary status demonstrating luxury drinks brands, premium beers, essential new ingredients and other specialist bar services. This year, the Show offered a more focused approach to the different sectors within premium hospitality by introducing BAR Build and BAR Menu to run alongside the traditional BAR Show. Here are some of the highlights...

Although Beam did not have a stand at the show this year, Hornitos was represented at La Embaja da de Tequila, where Tomas Estes, Julio Bermejo and Phil Bayly hosted a tequila class featuring virtual tours, videos and tutored tastings.

The demo bar harnessed the skills and creativity of bartenders from across the globe. People gathered at the action packed arena to discover unique ways to spice up their cocktail offering.

Inflatable Red Bull dome used to promote Red Bull Cola

Frangelico took a new approach to sampling with their Frangelico ice cream, a refreshing change.

The Vedett stand was in fact a camper van. People were invited inside to relax and enjoy an ice cold bottle of Vedett. As a takeaway Vedett were producing personalised bottles. People queued to have their photograph taken in the Vedett booth which was then printed onto the bottle label and transferred onto the back of the bottle. A nice idea.



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