Friday, January 18, 2008

The Whisky Network

Hicklin Slade & Partners have created an online educational tool for their sales teams, called The Whisky Network.

The site condenses useful information about whisky into digestible and engaging content for a young audience, so that they can better promote Diageo brands around the world. Short film clips are used throughout the site to illustrate key points.

According to the Hicklin Slade & Partners website, The Whiskey Network has been a great success:

"The programme has delivered a 97% take up rate and have been described by the Vice President of Trade Marketing as the "best education programme" he has seen in a 25 year career in the drinks industry. "



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