Notorious Beam Team

"Sure a bottle of Johnnie Walker Blue Label is a significant and posh gift as it is ($200) but think of the additional impression it will leave if the recipient's name is engraved on the front of the bottle! This service is available for a limited time for FREE at various locations across the nation and through their consumer care line. Consider the possibilities for your signature bottle: "Not a breakfast beverage" or "Share only with the worthy"."

By Laura Malesich on the luxist blog.

Alcohol can be seen as a rather impersonal gift, so this is a great initiative. More and more brands are now offering personalised versions of their products for gifts or special events, such as weddings. Even M&Ms are in on the act.