Thursday, January 17, 2008

This is an interesting idea from Johnnie Walker. As reported in Brand Strategy's blog, Jennie is a digital avatar that sits on your mobile and directs you to JW-partnered events, promos and bars, and will help you order a cab home.

More in Contagious.

This launched in Singapore. Agency: OgilvyOne


Browners said...

Great find Victor. Really interesting stuff from Johnnie Walker....

Maybe they should redo the Yellow Pages "let your fingers do the walking" campaign... it's got the right brand colours afterall!


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