Thursday, January 17, 2008
This is an interesting idea from Johnnie Walker. As reported in Brand Strategy's blog, Jennie is a digital avatar that sits on your mobile and directs you to JW-partnered events, promos and bars, and will help you order a cab home.
More in Contagious.
This launched in Singapore. Agency: OgilvyOne
Labels: Johnnie Walker, mobile internet
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1 comments:
Great find Victor. Really interesting stuff from Johnnie Walker....
Maybe they should redo the Yellow Pages "let your fingers do the walking" campaign... it's got the right brand colours afterall!
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