Wednesday, March 07, 2007

Pimms O'Clock

Pimms used a pimped out London Bus to deliver their message at selected events in London last summer. The bus served Pimms to thirsty punters who were drinking in the sun and music. There are loads of photos of this on Flickr. This is a good example of a brand incorporating experiential marketing in their media mix. This element provides vital brand engagement.



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