Thursday, December 18, 2008



"Coganc house Camus has unveiled their latest special edition, Cuvée 3.128. The Camus Cuvée 3.128 is its first super-premium offer and represents a new flagship for the house. It is a blend of three unique eaux de vie from leading vineyards belonging to one family. The 128 refers to the total of the ages of the three eaux de vie use in the blend (41, 43 and 44 years old).

There are just 3,068 bottles available in the batch. When those are sold a new limited edition will be created with a different blend of spirits. It comes in a Baccarat crystal decanter designed by French artist Serge Mansau, and is topped with necklace of pearls. It sells for $2,500."

Now I am sure 3.128 seems like a clever name. And it is different to all the other names in the luxury cognac category. But... isn't it just a bit odd? Imagine the conversation...

"I just got a massive bonus and bought a bottle of Camus cognac for a small fortune. Bloody good stuff it is too"

"What's it called?"

"Ermmm... 3.128"

Not exactly the same as saying "L'Esprit de Courvoisier" or Remy Treize" or "Black Pearl" or "Paradis by Hennessy" is it?

And at this level, where image is so important... isn't it crucial to have an impressive name?

But the bottle is beautiful. So everything's fine.

0 comments:

 

blogger templates | Make Money Online