Wednesday, September 03, 2008

So, long ago during my days at New York University we had this ritual. If you were still sober by midnight, you were forced to take a Prairie Fire shot. Tequila and Tabasco. Warm. Didn't taste good going down (or coming up, for that matter). I'm not really sure where this ritual stemmed from, but I definitely do not miss it. Well, it seems that some folks think that bottling this combination will help us NYU Alums live out our glory days.

The people at Heaven Hill Distlilleries, located in Bardstown, Kentucky have teamed up with the people from McIllhenny Co.- the maker of Tabasco and have created Prairie Fire in a bottle. Otherwise known as Tabasco Spicy Tequila.

The product will launch in 5 US markets and will carry a suggested retail price of $21.99 for a 750ml. The "Heat Up the Night" campaign will support the brand while the "Tabasco Hot Girls Promotion Team" (if we can find photos we will post them) will conduct events On-Premise and POP will appear in the Off-Premise.

I can't say that I'm anxious to run out and try this, but if anyone out there would like to sample and let the group know how the experience pans out, I wouldn't object.



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