Wednesday, September 24, 2008

From Luxist:

"Rachel Roy is in the news again, and this time it's not because of the dough that she and husband Damon Dash owe. Roy has teamed up with vodka maker Grey Goose, which commissioned her to exclusively design and create a signature cocktail dress to be worn by the brand's spokesmodels at select Grey Goose-sponsored events across the country. The dresses will be labeled "Rachel Roy exclusively for Grey Goose Vodka." Grey Goose was the official title sponsor of the Rachel Roy Spring 2009 Fashion Presentation earlier this month during New York Fashion Week, and the partnership also will include trunk shows and store openings.

The cocktail dress will resemble a classic silhouette with clean, modern lines. Made of stretch wool for structure and ease of movement, the design will include a feminine draped neckline and an element of fluidity in the back detailing. (See gallery.)

Roy's creation is "derived from the classic heritage and discerning taste of the luxury vodka brand," according to Grey Goose. Roy notes, "In keeping with this tradition, my design matches the timeless fluidity of the little black dress, with a hint of the iconic, signature blue to capture the effortless elegance of this occasion."

In addition to joining with Grey Goose, Roy has jumped on the green bandwagon by designing eco-friendly clothing, which she will continue to selectively incorporate in seasons to come. Roy will donate 100% of the proceeds to Orphan Aid Africa, an organization that aims to help orphans in Ghana."

From Black Voices via Luxist.



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