Notorious Beam Team

From the ever brilliant Luxist:



"Cognac for mixing? That's the pitch behind the new Courvoisier Exclusif a new version of Courvoisier that is designed to be mixed in a cocktail. It is a blend of six to 12-year-old cognacs. The Exclusif will not dilute when served in a cocktail and recommended cocktails include a new version of the cosmopolitan and a champagne cocktail. The Courvoisier Exclusif sells for around $50. The recent launch party in Atlanta included Usher, shown at right. Clearly a move to help introduce the younger crowd to the world of cognac."

It's great to see Exclusif launching with a bang.

This article on TodaysTMJ4 gives a good review too:

"Courvoisier Introduces Its Exclusif Marque To The U.S.
(BI) Sara Feldkamp
ATLANTA -- "The Exclusif Experience" recently hit Hotlanta hot spot, Sugar Hill, for the official launch event to introduce the new, super-premium marque of Courvoisier, Exclusif.

Atlanta's who's who were given the exclusive opportunity to not only be among the first in the country to taste Exclusif, but also had the exclusive opportunity to hear new music from Jive Records' neo-soul artist Raheem DeVaughn's new album, Love Behind the Melody.

Pictured above is R&B superstar, Usher, being presented with a bottle of Courvoisier Exclusif by Camille Binder, Courvoisier diplomat, Atlanta.

While enjoying this luxurious experience and sipping signature Courvoisier cocktails, the invitation-only audience was further immersed into the ambiance of the atmosphere as they watched famed artist, Monica Tookes, create art live, to the sounds of music, and inspired by Exclusif.

Guests sipped Courvoisier's signature premium cocktails, such as Courvoisier Exclusif Cosmo and Courvoisier Exclusif French Kiss, as they got down to the sounds of the legendary DJ Biz Markie.

The music master provided the hottest mix of music on the turntables, and official House of Courvoisier brand spokesperson, Big Tigger, kept the party buzzing with high-octane energy and the dance floor packed."

The launch is on loads of blogs and news websites. It seems teaming up with Usher has worked wonders in terms of PR.