Friday, October 26, 2007

Pimms have been doing something interesting online things around the central character from their TV advertising - Pimms Harry. There is a website at and there have been various things running on social networks.

There has been the opportunity to befriend Pimms Harry on Facebook and lets you join in with him on Myspace (screen grab below).

Good way to extend TV and radio campaigns and clever way of enhancing brand personality.

I expect to see more of this sort of activity as brands understand more about how social networks can be used creatively in support of advertising.

Posted by



blogger templates | Make Money Online