Notorious Beam Team

Given the enormous tide that is building around the issue of Green this and that the Vodka 360 brand is fascinating. The ad says it all really. Should all of our brands be following suit? Should we be putting an eco plan together?

Drink resonsibly...

Drive responsibly...

Exist responsibly.

From Beverage World:

"Going green has become chic with the launch of 360 Vodka, the world’s first eco-friendly super premium spirit brand. Made with the finest American grain to ensure a silky smooth finish and a unique, state-of-the-art production process, 360 Vodka’s distillation process is 200 percent more efficient than the conventional pot still method. The vodka also is packaged in a striking, crystal-like bottle that’s made from 85 percent recycled glass. Through its “360 Close the Loop” campaign, Earth Friendly Distilling, a division of McCormack Distilling Co., will donate $1 to eco-friendly organizations with every bottle cap returned to the distillery."

This is the tip of the iceberg.