Wednesday, August 09, 2006
Filtered culture.
I spoke to someone who works at Flavourpill last night who has sent me their media pack which makes for fascinating reading. If you want to target media savvy, 18-34 year old urbanites then this is for you.
It's got excellent case studies of their past tie ins with Bacardi, Absolut and Budweiser.
I won't write much about it - just explore for yourself: Flavourpill.
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