Notorious Beam Team

Here at Notorious, we like getting involved in everything and when we can combine it with a worthy cause, well that's just the icing on the cake. This month, I've been growing a Mo for Movember - and this is how it's looking today.



Movember is a great idea. For those that don't know, participants grow their Mo for the month of November in order to raise awareness of Men's health issues, specifically prostate caner. Anybody can donate to a Mo - and the donations go to charity.

Movember is obviously a very appealing partner for a lot of Men's brands, from Wilkinson's Sword to Rockstar Games, and this year Finlandia Vodka have joined the list of sponsors.

Here's what they're doing:

"To celebrate Movember, Finlandia Vodka has created a menu of delicious Mo-inspired cocktails to tease and tantalise the tastebuds. This year sees the launch of Mo Academies across selected UK cities and we would like to invite you and a friend to hone your mixology skills.

The Academies are designed to give you a cocktail master class hosted by renowned industry experts, Soulshakers. The fun, hour-long course will help teach you some of the fundamental skills needed to be an amateur mixologist – from complimenting tastes to crafting stunning cocktail creations."

We're going to sign up and we'll let you know how it goes.

2009 10 31 The Fluid State Secret from Towards A Fluid State on Vimeo.

Angella and Hayley from The Tasting Sessions are preparing to wow the world with their amazing brainchild: "Towards a Fluid State". I've been lucky enough to experience their whisky and cheese tasting as well as their white wine masterclass. If their super-slick spirits, wine and beer festival takes things to the next level as they've promised TFS is going to be out of this world.

The premise is to create "An immersive and informative food and drink experience profiling flights of Cognac, Whisky, Gin, Sake and Natural & Biodynamic wine matched with delicious morsels of food. Also a platform for some of the UK's hottest emerging contemporary artists, musicians, set and fashion designers this will be a truly unique experience and one not to miss."

They hosted a bloggers brunch last weekend which I, sadly, couldn't make. From what I've heard, seen and read it was a phenomenal event. It's clear that there's a lot of excitement and energy around the event. The video below, featuring a tasting of Courvoisier L'Essence should set the scene.



Press and bloggers have been recruited to "Join the Movement"...

... and to tie a ribbon to an objedct and share the photo.


This picture from Greg is is particularly good.

















The whole event is being launched with amazing creativity and lateral thinking. If the event is as impressive as the marketing it will be ace. From what I've heard Courvoisier and Sipsmith are involved.
















You can buy tickets here and join the movement here. It's all happening on 5th December in an undisclosed warehouse in the Dalston Territories.
















It's great to be involved with people who are passionate about their food, their drink and more importantly about pushing creative boundaries. Good luck Angella and Hayley - I'll see you on the vineyard!

(All photos and videos are from The Tasting Sessions/Towards a Fluid State)

 Beck’s has launched a multi dimensional campaign called “Music Inspired Art” that is intended to give consumers an emotional reason to actively choose Beck’s over other bottled lagers and command a price premium. In particular they are focusing their attention on the hipster crowd with the hope that this will have positive knock on benefits for those that look on.

They have a long association with art and music, having sponsored the Beck’s Futures modern art prize as well as designing limited edition bottles with up artists such as Damien Hirst and Dino Chapman.

This year they’ve stepped things up a level with their “Music Inspired Art” campaign.


This started with a competition on Flickr to “re-imagine” the album covers of the top 100 albums of all time.



It then moved into a collaboration with Hard-Fi and Ladyhawke who have created bottle artwork that is inspired by their music.



This mashed-up, lo-fi content has then been amplified into a 360 idea. It has been used in outdoor, print and taxi media, PR’ed widely on websites like Fused, Bitch Buzz, Virgin Music Shout, Holy Moly and merchandised on 16 million bottles. One person loved the poster so much they have pasted it up on their wall.



In addition they have used the exteriors of their flagship London pubs as canvases to promote their association with edgy rock bands. This has been picked up by Trendhunter Magazine.



They also invited urban influencers in the music scene to secret gigs which you can enjoy in the video below



Beck’s have also claimed a media first. Their interactive bus shelters allow passers by to plug in their iPods and see a graphical visualisation of the music they are listening to which is then shared on Flickr.

Ken Valledy, Beck's Brand Director at InBev UK, said "This is a great way to get beer drinkers to plug into Beck's and interact on a whole new level with the UK's No. 1 imported lager. This fresh plug-and-play advertising initiative is about interacting with beer drinkers on their terms... this interactive media activity really helps to bring the campaign to life.”

Whilst it seems only 400 people have used the service, it has generated plenty of PR. You can see how it works by watching the video below from Electrolyte.


Becks interactive music installations - 002 from electro on Vimeo.

And the slideshow showcasing the bottle labels from the Flickr stream is below:



This is an impressive campaign that knits together very well. But it's not perfect. Many people have dismissed the interactive bus stops as "just buzz" and the collaboration with Hard-Fi has been far less popular than with Ladyhawke. We Heart Stuff refused to feature Hard-Fi in their article and on the Drowned in Sound forum Hard-Fi were slated, the secret gigs were scorned and the artwork was rubbished. On Twitter someone wondered, "Does Hard-Fi Becks taste as bad as Hard-Fi sound?" And on Nick Burcher's post about Beck's one commenter said that they would stop drinking Beck's because of their association with Hard-Fi.

Overall the campaign successfully cements Beck’s longstanding association with music and art in a way that's refreshing, worth talking about and ambitious.

Absolut is continuing its quest to capture the "spirit" of the world's most iconic cities (that happen to Absolut markets) with the launch of Absolut Vancouver.

Here's a good summary from Popsop:

"The Absolut Vodka brand seems to be the most active on the market of alcohol production. It’s always ready to introduce something new to its loyal customers and future buyers. Now, after presenting Absolut New Orleans, Absolut Los Angeles and Absolut Boston, it is eager to treat us to Absolut Vancouver!

The company is launching the product on November 10, 2009. It will be a limited edition, just 60,000 copies will be available in Canada stores. As the sale is beginning before Christmas, the new product is positioned as a gift from the company to its Canadian consumers."



There's more to the Absolut Vancouver than a stunt to sell lots of vodka as Christmas presents. Absolut has long been associated with the arts and hosted a competition with a grand prize of $120,000 to find an artist to create a work of art as a gift from Absolut to the city of Vancouver. They used facebook as a platform to engage the creative community in British Columbia and then shortlisted 5 of their favourite artists which the public were invited to vote on. Sadly for Absolut they only got around 30-40 submissions which they put down to the elaborate entry mechanic. Apparently only 16 were worthy of consideration. For more detail have a look at this piece in the Vancouver Sun.

We're looking forward to seeing what response is to this campaign. And when are we going to get a taste of Absolut London?

"A lifetime membership with MYO London will cost £175 (which includes a £25 administration fee) and the funds raised by this investment will be directed back into the society and into the creation of the very first MYO Bar.


We are looking at a minimum of 2,000 members of £175. A figure that gives us the minimum capital required to begin the process and purchase a lease on an existing licensed premises in Central London.

There is no maximum number of investors. Extra capital will mean a higher profile location, extra facilities or even a second or third venue."

Absolut have been busy by the looks of things. According to Lovely Package (the essentail packaging blog), they have launched...

Absolut Naked



Via Lovely Package

And Absolut Rock



Via Lovely Package

Absolut Rock seems gimmicky. Much in the way that the Disco ball did. But Absolut Naked is beautiful. I know which one I'd prefer to have. It's a triumph for the original designers of the bottle. Much like the Coca-Cola bottle.

From Vodka and Co

"Absolut has just announced the next perfume: Flavor of the Tropics. This new declension will be available in edition limited in Europe and in the United States (duty-free exclusively) in January, 2010, then on all the markets from February. Absolut Flavor of the Tropics was revealed during TFWA WORLD EXHIBITION which is held in Canes until October 23rd. Its tropical perfume gives a multitude of notes, orange, mango, litchi and melon, by way of the pineapple or else the bays. As in the habit for the new perfumes, Absolut will accompany Flavor of the Tropics by a big sales campaign."

This is an interesting evolution away from Aboslut New Orleans and Absolut LA. Will be fun to see how this pans out.

Anders Olsson, global travel retail director for The Absolut Company said on FoodBizDaily,

"We are extremely excited about this unique launch. It’s the first time that we have the privilege of introducing a brand new, innovative flavour exclusively to our travelling consumers, who are always on the lookout for something new and thrilling - something that can’t be found back home. For a leading edge, creative brand such as Absolut, it’s crucial that we always have something to offer to meet and surpass these challenging demands - something new and fresh and unexpected."

(Via Liqurious)

From one of my favourite blogs, Not Cot

"Remember those 1800 Tequila Essential Artist bottles? (I also showed you the close ups of the real things - even more stunning than in pics!) Well, at the time of the first collection launching, there was also a contest where you could submit your designs to be a part of the second collection… well the winners have been announced! And the bottles are just starting to make their way out into the real world! They are AWESOME (not that i would expect any less from 1800 Tequila after their great pick of designs the first time around)… 12 Limited Edition Bottle Designs Including one from Shepard Fairey’s Studio Number One… so if you’re ready, take a peek at the winners and a little background info on them on the next page… Also, beautiful video embedded on the next page animating and showing off all of the new designs, which is a definite must see! Can’t wait to see these in person!

p.s.
HUGE congrats to all of the winners ~ and to creative agency, Dead As We Know It for another stunning job."

Check out the full article on Not Cot for the details on these awesome bottles. This is a great example of how to make a bottle come alive and by co-creating with super talented people.

Erm. Christopher. What are you doing? Interesting "innovation". Bizarre execution. And so strange to actually feature a Patron bottle.

It looks like El Jimador is in for a packaging revamp in the US. for more info have a read of what Luxist have got to say about it:

"Starting in October, the Añejo expression of Tequila el Jimador, the #1 selling tequila in Mexico, will be available here in a new package that aligns its look with its Blanco and Reposado offerings. The new Añejo package will initially be available in California and Texas, and will roll out to the remainder of the U.S. by year's end. The new look features the same classic tall, angular bottle as the other expressions (above) and identical iconography of the Jimador on the label to pay tribute to the proud men that harvest the agave plants used to make the 12-month aged 100% agave tequila. Tequila el Jimador is produced by Casa Herradura, which was named "2007 Best Distiller of the Year" by Wine Enthusiast magazine. Since 2000, Tequila el Jimador has received numerous accolades from industry insiders, including the Adams Beverage Media Growth Brand Award in the Fast Track Category for 2005 and 2006."

From the ever awesome Luxist:

"BULLDOG is quadruple distilled, triple filtered, and infused with the taste and aromas of its twelve distinctive botanicals, including poppy, lavender, and dragon eye - a cousin of the lychee fruit often heralded as an ancient Chinese aphrodisiac.

Made from traditional copper pot stills and a painstaking distillation process, BULLDOG exudes a smooth and harmonious texture with a distinctive flavor, with notes of fruit and citrus lending a refreshingly crisp character and balanced finish.

BULLDOG has enlisted renowned mixologists Somer Perez, John Freeman, and Michael Waterhouse to create some signature cocktails using the bold spirit:

"Plumdog Millionaire" – created by John Freeman

2 oz. BULLDOG Gin
1 oz. Japanese Plum Wine
1 oz. Lavender Soda
Black Plum Half Wheel Garnish
Lavender Sugar Rim

Directions: Stir over ice, strain. Serve in a martini glass with lavender sugared rim and garnish."

I love the name of the Plumdog Millionaire cocktail. Inspired. For more recipes and chat about Bulldog Gin click here.

Snazzy vinyl stickers from Hu2 Design. The cocktail graphic will set you back £55.

Connosr is a social network for whisky lovers. It uses Google Maps to identify the origin of each whisky, plus whisky-related event listings and discussion boards. There are also affiliate links to partner sites where you can purchase whiskies. There is an iPhone version of the site.

Maker's Mark have organised a series of distinctive sampling events which used young and upcoming artists to create one-off and exclusive art out of 50kg of Maker’s Mark red wax. Four bars across London and Brighton created the perfect setting for the Maker’s Mark experience, not only did you get to enjoy the pleasure of a Maker’s and Ginger served by a fantastic (and über cool!) promotional team, all clued up on what makes Maker’s Mark so special, you also got the opportunity to see inspired pieces of art unfold with every sip.

This blog has previously reported on the Shoreditch's forthcoming urban jungle hangout, Monkey Shoulder Whisky's Tree house at the Truman Brewery.



However, this week saw The Big Chill festival at Eastnor Castle, Herefordshire, be the host venue for inaugural outing of Monkey Shoulders tree house installation.



Situated at the top of the the 'Enchanted Garden' the walk to the top of the hill was well worth it. The delightfully designed wooden tree house bar overlooked the festival and the picturesque Malvern Hills. The charming bar staff sold three delicious Whisky based cocktails, with the cheekily named 'Show Me the Monkey' being a personal favourite.



The weather was nearly as beautiful as the 4 gorgeous chimpettes, as the the Tree House was bathed in sun all weekend and looked equally as stunning at night. Combined with some fantastic music, the tree House was the place to be at the big chill.



If, as it seems, Monkey Shoulder are looking to make their brand more youthful and communal than the rest of the whisky category, then they are on the right path.

The lovely people from TriMedia (I'm looking at you Sarah and Jo) invited us to their press launch of Tanqueray Tables. It's Tanqueray gin's (now annual) summer promotion.

Here's the detail from their press release:

"This summer marks the return of the ever popular ‘Tanqueray® Tables’ – a series of evenings offering you the opportunity to drink delicious cocktails and nibble on sumptuous canapés in a unique al-fresco venue.

Due to popular demand, the makers of Tanqueray gin has reviewed its ‘for one night only’ policy and is hosting intimate cocktail evenings at No. 4 Hamilton Place from Monday 10 to Friday 14 August, to offer more people the chance to experience an evening to remember.

With its spectacular terrace overlooking Hyde Park and dating back to the 17th Century, the normally off-limits No. 4 Hamilton Place is full of Edwardian features and lists the Duke of Wellington as a previous tenant.

Hosted by the makers of Tanqueray gin, together with toptable.co.uk, guests will sample an intensity of flavours thanks to specially designed cocktails and canapés.

A team of chefs and top mixologists have devised a menu of canapés and cocktails inspired by the depth of flavour found in Tanqueray gin. Each canapé contains an element of gin and will be served with cocktails to compliment the flavours even further."

Their mixologists mixed up some stunning cocktails that took us out of our gin and tonic comfort zone



The English Summer Presse, made from a blend of Tanqueray gin, rhubarb eau de vie, fresh lemon, mint and raspberries with a top of soda and dash of elderflower and cherry liquer was heavenly.



And their English Garden, made from apple juice and elderflower was fab too.



The canapes all had a bit of Tanqueray gin floating around in them somewhere. Our favourites were:



Cured Scotch Salmon - with black pepper, gin, poppy seeds and orange.



Sun Dried Tomato Risotto Beignets



Yellow Fin Tuna with Wasabi



Pan Roasted Monkfish with Parma Ham was good too, but very salty



Duck Pancakes weren't bad either

The Tanqueray Tables idea is a great one. Especially for a super premium spirits brand. It's a great way of getting the right target audience to sample you gin, in ways they had never considered and in a very sophisticated setting. And pay for the priviledge. Nice one Tanqeray.


A table for 4 costs £50.00 and includes canapés and cocktails
Tables must be booked for 4 people

Find out more at www.tanqueraytables.com