Notorious Beam Team

Your eyes are not deceiving you. These bottles of Ballantine's are indeed flashing. And not just flashing randomly, but pulsing to the beat of the music.

Why? Well, rather than me trying to work it out, here's what Marketing Magazine wrote about it:

"Designed by London-based packaging agency The Core, the Ballantine's Finest self-illuminating bottle, which can be powered by batteries or mains, is only available to the on-trade.

The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to achieve back-of-bar standout.

The working bottle forms part of an on-trade campaign for Ballantine's Finest, entitled ‘Listen to Your Beat'. Rolling out across bars and nightclubs in the UK and other markets, the campaign is based on the idea that ‘by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.'

Global marketing director for Ballantine's, Peter Moore, said "The ‘Listen to Your Beat' campaign will energise our on-trade accounts by engaging consumers in a creative and eye catching manner.""

Absolut have been busy by the looks of things. According to Lovely Package (the essentail packaging blog), they have launched...

Absolut Naked



Via Lovely Package

And Absolut Rock



Via Lovely Package

Absolut Rock seems gimmicky. Much in the way that the Disco ball did. But Absolut Naked is beautiful. I know which one I'd prefer to have. It's a triumph for the original designers of the bottle. Much like the Coca-Cola bottle.

Found on Liqurious "but from Roots Run Deep originally.

"Educated Guess Napa Valley Cabernet Sauvignon is the winery’s first release and our flagship wine. The name “Educated Guess” came about during a lively, second bottle of wine conversation about winemaking styles, vineyard sites, and the progressive escalation of wine prices without comparable increases in quality. The discussion then proceeded to the “art vs. science” aspect of winemaking and after a few more glasses of wine…“Educated Guess” was born!!!

So ask yourself this question: Have you ever found yourself in a wine shop or restaurant perusing the wines and wondering…how do I choose the best wine for the money? You may admire a label, recognize a name, or recall a great review…in essence you’re making an “Educated Guess.” This is exactly what goes on in the vineyards and wineries around the world. Should we pick the grapes now or wait? How long should we barrel age our wine? Should we use French or American Oak, or both?

We use our knowledge, intuition, and years of experience to make the best possible decisions; however at the end of the day it still remains an “Educated Guess.” At Roots Run Deep we have done all of the Guesswork for you, and produced the richest, ripest, and most complex wines you can buy for the money. So when you won’t settle for less, “Buy Educated Guess.”

Oh, and everyone wants to know about our unique label. Our label was designed to tell the story of how you can make an educated guess in winemaking, not to give you nightmares about your high school chemistry class. It shows you actual winemaking formulas that are either induced or naturally occur during a specific winemaking process. For those of you who aren’t chemists and want to know more about what the 5 formula strings on the label mean, please email us and we will happily send you more information. For the rest of you, drink up and enjoy!!!"

I love this. It's a wine with an idea behind it. And that's rare. I'd love a bottle of this. It looks so fun.

Very cool design for a range of Islay Elemental whiskies...

Designed by Speciality Drinks Ltd.

Spotted on Liqurious and showcased on Below the Clouds.

I like it. It's fresh and different. And the elemental aspect appeals to my nerdy instincts.

I love the teardrop design on the label. Very cool indeed.

Spotted on Liqurious initally, but this article is from Lovely Package who have a fantastic site that showcases the best packaging from around the world. The design was done by nine99 design.

Also check out return of the living red:




And Strait Jacket: