Tuesday, July 14, 2009
From Contagious...Thanks to a new promotion beginning July 6th, Facebook users will be able to give friends actual pints of Starbucks' new ice cream.
Consumer products giant Unilever signed a licensing deal with Starbucks - the world's largest coffeehouse chain - in 2008, to manufacturer, market and distribute Starbucks branded ice cream. The first coffee-themed flavours launched in Spring 2009, but will be given a promotional boost thanks to this new Facebook-based campaign.
Capitalising on the craze for giving virtual gifts, the brand will offer virtual tubs of ice cream endowed with coupons redeemable for a real-world pint of the new product. From 6th to the 19th July, users will be able to log on and try to lay their hands on one of 800 pints available every hour on a first come first serve basis. In total, 280,000 pints will be given away over the duration of the campaign.
Another brand using social networking to target consumers. Lets hope there are some pints left.
Via Contagious
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