Friday, July 31, 2009

Monkey Shoulder is trying to recruit younger drinkers by creating a treehouse in Shoreditch. Check out the details from their press release below and having a look at their website.

Secret hideaway: Made from reclaimed whisky barrel timbers, the Monkey Shoulder Tree House is the perfect place to unwind, relax and enjoy an ice-cold Monkey Shoulder Triple Malt Scotch Whisky cocktail, served direct to your table by the Monkey Shoulder chimpettes.

Carefully crafted: Just like the whisky itself, the Monkey Shoulder Tree House has been carefully crafted. Made by Cheeky Tiki, the conceptual designers behind London’s Mahiki bar, the Monkey Shoulder Tree House Bar is made from ¹pine, larch and cedar wood and also includes timber from reconditioned oak whisky barrels. The Monkey Shoulder Tree House is a friendly space for up to 40 guests in the bar area
and surrounding pods, which are accessed by a walkway, and offers plenty of outdoor seating. At night, the Tree House will be transformed by the warm glow of orange lanterns on the inside and outside of the wooden structure.

Monkey mixology + board games:
If you’re the sporting type you can indulge in a little healthy competition, Monkey Shoulder style, playing original board games, like backgammon and snakes and ladders, which are carved into reconditioned whisky barrel heads and used as table tops. Bond with your mates, or make new ones, over an ice-cold Monkey Shoulder Tree House cocktail, made by Monkey Shoulder’s smooth, Scottish, mixologist and Monkey Shoulder Whisky front man, Jamie Forbes. He’s a modern cocktail genius and even if you’re not a whisky drinker before you visit the
Monkey Shoulder Tree House, you will be by the time you leave.

Contemporary whisky cocktails include Show Me The Monkey, combining Monkey Shoulder Whisky, Drambuie, apple juice and fresh mint, and the Monkey Mule, a modern twist on a classic, mixing Monkey Shoulder with fresh lime, sugar, syrup and ginger beer.

Where and when?: Celebrate the start of the whisky season with the perfect autumn rendez-vous at The Monkey Shoulder Tree House Bar in Ely’s Yard, at the Truman Brewery, in East London.



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