Friday, February 20, 2009

Great coverage of an event from Basil Hayden, one of Beam's special bourbons. From Intoxicologist. All images are from Beam Global.

"Tailored specifically for celebrated designer Cynthia Rowley to debut with the 2009 Collection during NYC Fashion Week, the Basil Hayden Wish received a comment of “Perfect” for the show by the designer herself. The Basil Hayden Wish embodies Rowley’s assertive, yet whimsical spirit while pulling inspiration from the rich red hues and wishbone features from the 2009 Fall Collection. Cynthia Rowley Fashion Show Bar Featuring Basil Hayden Wish - Beam Global Spirits & Wine Photo Credit

Fashion week draws a sexy crowd of elite trendsetters, stylists and models who desire to wrap themselves in luxury and fanciful delight. And why not? Beverage staples during a typical Fashion Week consist of champagne and vodka. The Basil Hayden Wish brought a refreshing twist to the predictable cocktail scene and started a new fashion trend of its own by becoming the new luxury cocktail of choice for the fashionable “It” crowd.

Blushed with a hint of passion and bitten with the tang of lust this cocktail is sure to fill you with a desire for fashion and flavor."

Personally I'm really interested by the insight that people are bored of champagne and vodka cocktails and want something with more depth. The kind of depth that you get from high quality brown spirits. There's a lot in this.



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