Wednesday, November 12, 2008

Teachers aspires to become the most relevant and accessible Scotch whisky for men aged 30 + by appealing to their need for ‘manspace’, a place where they can escape the pressures of the modern world, find inspiration and allow them to become an authority on subjects of their choice.

Teacher’s helps men identify this space under the ‘Create your space’ platform, developed in 2007, and evolved in April this year with the launch of the ‘Win an Airstream travel trailer’ or ‘1 of 250 Mountain bikes’ on-pack promotion. This was supported by a Press campaign and a uniquely illustrative website designed to challenge the ‘dusty’ brand perception and encourage interaction via an online quiz. The promotion finished last month with over 18,000 applications which gave an impressive 12% redemption rate

September launched phase 2 of the campaign with an offer to ‘Win a Classic Car plus an Expert Mate to help you look after it for 1 year’ OR ‘1 of 250 fully equip toolkits’ for runners up. The Classic Car promotion runs until the end of March next year.

For more information on the promotion visit the website



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