Tuesday, November 11, 2008

Major national event – Sourz Zing City launch

The Sourz Zing City tour hit the road last month taking over four major UK cities - Glasgow, Liverpool, Manchester and Bristol. Zing City, brought to you by Sourz, fused together music from top UK DJs with cutting-edge light shows, stylish performances and new Sourz long drink serves.

Headlining the events were super-hip Streetlife DJs and club maestros, Jon Carter and Justin Robertson. Über cool performance troupe, Cirque Bijou, made up the mix with a spectacular show. Performances included brand new acts including a rare aerial routine, courtesy of female acrobat, Avital Giles.

Zing City was created to celebrate the trend for cross-entertainment clubbing and served-up a multi-sensory, interactive experience. This vibrant blend of entertainment was supported by the ‘mixzing’ of Sourz where partygoers experienced Sourz as a modern long drink with new serves that include: Sourz Apple and cranberry; Sourz Cherry and cola and Sourz Blackcurrant and lemonade.

The campaign was also supported by Radio, PR and online with a facebook fan page, Itchy city takeovers and an engaging and contemporary website. The Sourz zing city tour also featured in Campaign magazine this month!

To view more photos from the event, click here



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