Notorious Beam Team

From for the love of food:

"I have just been dying to start writing this blog entry! Yesterday I was reading through yumsugar and I came across their post “Pure Spring Water + Alcohol = Awesome?“. Oh man, when I read this the first thing that sprung to mind was - they’re adding water to alcohol..and calling it beer?? And, people want to pay for that? I envision workers in a factory dumping out 2/3 of a bottle of Smirnoff and then filling it back up with tap “spring” water. I am interested to know who goes for this stuff? The health-conscious alcoholic?? Don’t get me wrong, I love a glass of red wine or a margarita or a glass of cider or a glass of sparkling wine or a piña colada or…you get my drift. But, give me the real stuff - don’t add water to it and try to sell it to me! Give me a freaking break people (Smirnoff)!

Here is their gimick..."





This is getting quite a bit of publicity. It's probably just a loss leader to get the message across that Smirnoff is very clear/pure/refined vodka. Maybe...