Notorious Beam Team

Via Adverlab:

"If you want your share of consumer-generated content (buzz! buzz!), then you have to give people the right tools and the right incentives (and talk to the guys at MIT C3). Nikon sent out a bunch of new D80 cameras around and asked people to take pictures. Then Nikon collected the pictures and put together an ad that appears this week in Business Week. Besides, check out the "stunning gallery" photoset on Flickr."

90,000 photos can't be wrong!

If you're going down this route, don't get into the bother that Virgin have got themselves into in Australia.