Thursday, September 28, 2006

3pointD reports:

"Advertising agency BBH (aka Bartle Bogle Hegarty) — whose client roster includes companies like Levis, Vodafone, Johnny Walker, and Sony Ericsson, among others — is setting up shop in the virtual world of Second Life, according to a press release from the company. The agency is being brought in by virtual-world services company Rivers Run Red, who will also have a hand in developing virtual offerings for the company’s client base, it seems. The build (which looks great, based on the pic above) sounds like a full-function SL office installation — complete with avatar receptionists!

According to the press release, “The BBH office will be a functioning office, with client meetings and new business presentations. Departments have planned activities across the building. The agency will be holding seminars with speakers from the agency. More broadly, BBH will be hosting forums with Second Lifers to discuss challenges and involve these digital advocates in new business problems. Avatars of BBH’s receptionists will be manning the front desk.”

The office will be located on an island sim currently being set up for BBH. While the press release boasts that BBH will be “the first advertising agency to open a virtual office within Second Life,” public relations and marketing concerns have preceded BBH, though this is certainly the first entrance of such a high-profile real-world ad outfit. It will be interesting to see just how BBH uses the platform, whether they market to avatars, leverage the platform for a real-world PR boost, do some futuristic branding or some combination of all those ideas and more. Me, I’m waiting for my virtual 501s."



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