Thursday, May 22, 2008

Gallo Family Vineyards has released a limited-edition handbag style wine box for their White Grenach variety, which is claimed to be the UK’s most popular rose wine. Designed to be an ideal gift for parties, the clutch bag-shaped box holds the equivalent of two bottles of wine (1.5l) and it's easily into a fridge.

The wine handbag won the award for 'Best Packaging and Design' at the drinks business awards 2008.

The big wine trend for this summer looks to be Rose on the rocks. In keeping with the current trend for unusual consumption, E&J Gallo are aiming to persuade consumers to drink rose over ice with its 'Rose on the Rocks' campaign. It plans to roll out gift packs containing over-size wine glasses and an ice tray. A sponsorship tie-up with the two biggest bagged-ice makers will result in the campaign featuring on 500,000 bags. An extensive sampling push will also be rolled out over the summer months.


Zoe said...

Where can I get a Rose on the Rocks glass ?


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