Wednesday, November 14, 2007

Whisky Amnesty

What a great idea from the Scotch Blog

"Attendees of the Glasgow Whisky Live will have the chance to participate in one of the best the best whisky marketing stunt in a long time.

What is a "Whisky Amnesty"?

The same idea behind a gun amnesty - something that is unfortunately a common occurrence here in America, whereby you turn in your illegal firearm and all is forgiven.

But this one is different and much better - it's like turning in a hand gun and getting a bazooka in return.

Got a bottle of some horrible Vodka? Crappy Blend left to you by a dead relative? Nasty Rum you picked up in Belize? Something unidentifiable you picked up in Bulgaria and are afraid to drink?

Turn it in and Highland Park will give you a bottle of their 18 year old in exchange.*

Jason Craig, Highland Park's Global Brand Controller, tells me:

"To be able to host a Whisky Amnesty in Scotland is both exciting and an honour, as never before has an event ever been run like this within the whisky industry.

Highland Park 18 years old is a multi award winning single malt which we have wanted to showcase as much as possible and what better way to do this than to give whisky lovers the chance to enjoy it for themselves. Over 140 people have already registered to take part so we know it is going to be very popular on the day."

The amnesty will begin at 3pm on Friday 2nd November at Highland Park’s stand within Whisky Live, held at the SECC, Glasgow."



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