Thursday, November 29, 2007
Molson forced to pull 'Canadian Nation' Facebook campaign
Posted by Nick Burcher at 11/29/2007 01:34:00 pmMolson have been forced to pull a University targeted Facebook campaign after accusations that it was promoting irresponsible drinking. Think this is a good example of the difficulties of promoting alcohol using social media and UGC.
More here:
http://www.nickburcher.com/2007/11/molson-pulls-canadian-nation-student.html
http://www.theglobeandmail.com
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