Notorious Beam Team

Muji seems to sell as many refills as it does pens. Schwartz Spices must sell a large proportion of its goods in refill packs as opposed to heavy glass jars.





Maybe this could incorporate something as ecologically friendly as this from Springwise:



Could we experiment by selling our glass bottled booze at a price premium in very stylish bottles and then sell subsequent refill cartons at discounted prices? It would be a great step in the right direction environmentally...

Some wine brands are using Tetra Packs to do this although there is some doubt about their recycling credentials too.



Also, as we have commented previously, non clear glass bottles can't be recycled and often get used as road aggregate... therefore any bottle that isn't clear should be ditched in favour of see through glass or something even more environmentally sound.

This can't be done half heartedly.