Notorious Beam Team

Thanks to Russell Davies and PSFK for this:

"2007 will see the rise of brand abstinence. A mix of ethical consumerism and brand disappointment will see a growth in apathy held by some consumers when it comes to new product purchases.

For corporations, at best this will result in a shift towards products that offer these consumers a guilt free purchase, at worse, these consumers will turn to brand abstinence and recycle, re-craft, maintain and retain products they of their peers own."

To read the rest of PSFK's predictions click here.