Monday, June 01, 2009
Courvoisier recently held a mixology event in London for members of The Future 500 as a way of showcasing the mixable nature of Exclusif. I'm biased because I work on Courvoisier, but I love cognac cocktails, partly becasue the Sazerac and the Sidecar are regarded as being two of the original cocktails ever to have been created. And guess what, they are both made with cognac.
The great thing about Exclusif is that it is made specifically for bartenders to create amazing cocktails. Many people read this as meaning that Exclusif is an inferior product that should be masked by coke or ginger ale. But that couldn't be further from the truth. Because of the fact that Exclusif is made using grapes from the four top crus it has a more complex taste profile that allows it to stand up to almost any flavour you throw at it. Rather than it being easier to make, it actually takes more effort and skill to craft. This makes Exclusif great for bartenders to experiment with in a range of cocktails.
The event was brilliantly put on by Drew, Greg, Delphine and Amy at White Label and was hosted by Andy Pearson. There were 5 tables which were each hosted by a different mixologist from the Courvoisier Future 500 network who guided the guests through a range of cocktail challenges. There were 4 round of cocktails ranging from the classic sazerac to begin with, through to creating a long mixed drink and a version of a cognac martini.
It was huge fun and taught us that the bartenders are far more skillful than we give them credit for. The crowd was a brilliant selection of fascinating people who you could spend the entire night talking to and bouncing ideas around with. I'm now looking forward to the next event.
Here are some photos to give you a feel for the event
Angella and Hayley marvelling at a Courvoisier float
Using lemon grass as a straw
Only use 5 drops of bitters (whoops!)
Strawberry and basil cocktail cleverly titled "The Faulty Basil"
For a much better write up have a look at the article in Theme Magazine here.