Thursday, April 02, 2009

My latest article for PSFK. This time about the way that the power of social media is being harnessed for wine and spirits tastings.

"Online tastings are hardly new. Brands such as Laphroaig have done worldwide whisky tastings over the Internet. But with the advent of Twitter we are seeing them evolve and become more popular as people find new ways to engage and educate.

Recently in London, Robert McIntosh and Bibendum wines invited a group of around a dozen food and wine bloggers to a Twitter wine tasting at the Saatchi Gallery. For an hour we tasted 3 wines which had also been sent to a bevy of wine and social media enthusiasts who couldn’t make it in person."

For the rest of the article click here.

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