Notorious Beam Team

'One last Drink' by erix!

Somewhat at odds with their cut backs the drinks giant Diageo has predicted a growth in the U.S spirits market in the forthcoming year. The expected growth, while small at 0-1 percent (sales volume) , in current conditions, is growth nonetheless.

Corroborating this blog's previous insight into the impressively robust performance of whisky's with with a following, such as Makers Mark and Jack Daniels, Ivan Menezes, Diageo's North American head, said in an interview on Tuesday during the Reuters Food and Agriculture Summit in Chicago that "The consumer shift is toward strong brands with strong credentials and strong heritage,"

Good news, but not for the new boys.