Tuesday, February 05, 2008

Stoli "Hotel"

From The Coolhunter:

"The beds have been made, the concierge desk polished and the piano in the lobby has been tuned. On its tour around America, the Stoli Hotel has set up shop in Miami where it will host a variety of invite only music, fashion and sport events over the next two and a half weeks.

Designed by creative architecture agency Pompei A.D, the 10,000 square foot hotel-themed space is inspired by the iconic Hotel Moskva which features on Stolichnaya's labels.

"Each facet of the hotel has been carefully selected to incorporate Stolichnaya's authentic heritage, while drawing upon the modern day qualities that top metropolitan hotels possess" says Adam Rosen, Senior Brand Manager of Stolichnaya vodka.

"Guests can browse (but not sleep in) rooms designed around Stoli blends, enjoy Stoli cocktails and indulge in manicures, facials, scalp treatments and chair massages.

You are, however, going to need to be wearing some serious bling if you want to enter the elit suite. Paying homage to Stoli's high-end range, it is only open to celebrities and VIP's.

Heading over to New York next, the Stoli Hotel adds yet another milestone to Stolichnaya's unique history of innovation and championing all things Russian. By Brendan McKnight."

Great bit of brand behavoiur that is interesting, PR able and fits in well with Stoli's Russian heritage. But wouldn't it have been better if you could actually sleep in the hotel... and the website feels just like playing Command and Conquer in 1995. I like the Progagandist look and feel.



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