Notorious Beam Team

Keep an eye out for the first campaign for Moet Hennessy USA by Berlin Cameron United which encourages consumers to show off their good taste. Although fundamentally different from Courvoisier's the idea of good taste does overlap with some of the recent press executions for the 'Earn It' campaign so it will be interesting to see in which direction the ads go.

The campaign plans to feature seven Internet spots, three TV spots, and print ads in GQ, Vanity Fair, and Vibe. Nothing is up on xtreme.com yet but watch this space for the new website as well - www.FlauntYourTaste.com - which will carry the commercials. Music for the ads is created by Pharrell.