Monday, December 04, 2006

From PSFK:

"Earlier this week we checked out a pop-up bar that the Heavenly Social team have set up for four weeks in the old Pop bar at the top of London's Soho (remember Pop anyone??). The idea behind 'Everything Must Go' is to take a deserted bar and run special events including live music."

The beauty of pop up bars is that they offer the chance to test ideas and give a brand energy.

For previous entries on pop up bars click here.



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