Tuesday, November 28, 2006

LX TV is an online lifestyle TV channel specialising in food, drink, entertainment and fashion.

This screen grab below is from a video they host guiding viewers through the world of Scotch. To watch the video click here.

More interesting still is this video for Absolut Ruby Red.

It is the first installment in a three part series linking the spirtit with cocktails, cool bars and exciting social occassions. Moreover it's supported by an ad on the right of the screen linking to Absolut's Ruby Red website. This is a great example of how to incorporate video material online whilst integrating it into the rest of the brand campaign.



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