Notorious Beam Team

Grolsch have launched an online game in the spirit of their Green Light District concept which we have posted on before.


It's also very reminscent of the Stella Trapped idea that popped up in Canada with an online game called La Defi.

Give it a go and see how you fare.

Thanks to Claudia Simms for this.

Thanks to Victor Houghton for finding this on YouTube.

From the WSJ

The guys who set up Kazaa are in the process of launching Joost which could completely change the way we consume what we have previously called TV. It's a blend of the best of TV and the internet and is hitting all the business and media pages in the press.

This is what their new site says:

"Yesterday, we were The Venice Project™. Today, we're Joost™. Tomorrow, we're yours! Imagine having infinite choice, and TV that is truly interactive. TV anywhere, anytime..."

This could be the big for thing for 2007.

Screengrab:



The become a beta tester click here.

From www.to22.net via NOTCOT:

"To make a martini you will need a glass, gin, some dry vermouth, and, of course, an olive. While designing their unique martini glass, to22 decided to give greater importance to the olive. “The olive has become the signature element of a martini and, yet, it is treated almost as an afterthought.” The form simply developed from two conical elements with a hole in the middle. “ At first, we want to present an elegant, symmetrical object which has no bottom or top. It only becomes a glass when you plug the hole with an olive. Now, all of the sudden, this little green item becomes very important. After all, it is the olive that permits you to fill your glass.”

Also think it was shown on Tastespotting as well. This site is full of the most amazing links to cool stuff in the booze and food industries.

Prompted by this article in the Observer over the weekend about Hyper-Local newspapers and Outside.in we are thinking about the future of targeting and the context in which our communications appear in.



RSS, Pheedo, Ultra local papers and websites and ambient media seem a good bet.

Cast your vote... we can do these for any topic.

But don't be influenced by this:

Follow-up to the Bruce Campbell Old Spice spot can be seen here

I am having probelms posting the actual video at the moment.

I wonder what they have in store for the SuperBowl. Almost all of my friends have taken the experience test on the website . I got an 82 (second try) but most of the questions changed.

These dice are placed in bars to help patrons decide on their drink. I like the bartenders choice on each die as it allows the bartenders to get creative and have some fun.

The clever clogs behind the Rocky Balboa campaign have followed up on their Match of the Day 2 coup with a cover wrap of the free sports magazine on the Underground. It's also now appearing on Ebay for the princely sum of £1.

I wonder what's next? Probably an appearance at Ricky Hatton's birthday party.

Whichever PR came up with the incredible idea of sending Sylvester Stallone to the Everton vs Reading game last Sunday deserves a medal. Sly was the main feature not only at the pretty mundane game but also on Match of the Day 2... what better way is there to tell a few million of your target market all about your film?

Very canny.

It certainly got talked about; by 30,000 people at the game, the commentators, the press and the presnters on Match of the Day 2!

From the Observer last Sunday:

"Crucially, recycling glass reduces the need for energy-intensive quarrying of silica and lime. For every tonne of recycled glass used, 1.2 tonnes of raw material is preserved. Besides, glass recycles beautifully precisely because it contains such simple materials. It can be turned back into jars and bottles using the minimum of energy except - and herein lies the problem - if it's green glass. Because the UK is a prolific wine importer but produces very little wine, traditionally more green bottles have been left sitting on the wall than we have use for. They used to be piled up in green-glass mountains and shipped to South America for reprocessing, but now they are crushed and used as aggregate in road building.

Granted, assisting in the expansion of UK motorways won't earn anyone an ethical halo - which is why wherever possible you should try and buy clear glass. In fact, there's a shortage of clear glass returned for recycling. Pubs, restaurants and bars could contribute some of the 600,000 tonnes of glass they generate each year, 80 per cent of which is chucked into landfill. The exceptions include the Strada restaurant chain and Young's pubs. Their glass is now recycled by an innovative firm, Smash & Grab (smashgrab.co.uk), which rescues the equivalent of 625,000 wine bottles from landfill each year."

So let's all make sure we use clear glass as a way of doing our bit for the environment.

Nike's laser etched poster is a great way of promoting their new laser made trainers in a way that gets talked about.

This ad from Old Spice has been getting rave reviews and is a great example of a dusty brand doing something so good it gets talked about.

Here are some of the comments:

"I'm in marketing...and I must say...whoever the creative genius is that created the idea for this commercial...teach me more!!! Best commercial I've seen in a long time...and it had me wanting to really think...at a time of night that I usually try to avoid it. Please, show us more!"

" haha this should have been shown during the super bowl, if it would have everyone would know it as the best superbowl ad this year."

Similar to Ford's Bold Moves, Kodak's marvelous short film is a great example of a brand doing something fairly remarkable and doing it well. Old fashioned, gigantic American corporations are having to embrace the ways of the modern world.

So far this is incredible. Go to http://www.ctuagent.com

Passcode 99K36F

Jack needs your help. Get involved.

If you found yourself over-indulging during the festive period, you might stand a chance of being able to blame Threshers, particularly if one of their pre-Christmas vouchers found its way to your inbox.

Threshers is one of the largest chains of wine stores in the UK. For ten days, from 30 November until 10 December, they offered 40% off ALL their wine. What’s more is that they promoted this offer in a remarkable way: they relied on the power of word-of-mouth.

The only way to claim 40% of your purchase at the till was to have one of Threshers’ super-special vouchers in your hand (pictured above). The only way you would have heard about the voucher or how to download it was through the grapevine.

Perhaps the intention was that the offer remained exclusive and small-scale. However, by 1st December, news of the offer had hit the mainstream media and the coupon had been emailed to 800,000 people. Anecdotal evidence suggests the promotion has been a massive success for the chain. One store manager reported on Gapingvoid that his store took more in one week during the promotion than it had done in any other week that year.

So, as the Christmas fog clears, let’s try to understand what it was that made the Threshers offer take-off. Readers of Hugh MacLeod’s gapingvoid blog have already been offering their suggestions:

1. The offer sounded great. 40% seemed like a huge saving and people really latched onto it. However, the reality was that Threshers had an ongoing 3 for 2 offer operating in its stores, meaning that customers could already effectively save 33% on their wine purchases. In this case, some sort of tipping point was reached which made sales go absolutely crazy. I suppose the aim of the voucher was ultimately to re-establish the Threshers brand in people’s minds at a time when other stores might have been dominating the market.

2. Threshers is a convenience wine store: they can be found everywhere in the UK, from large cities to rural towns. The voucher served to remind people that their local store and this ‘great’ offer were only a short distance away.

3. The viral had an air of mystique and intrigue. Because the offer wasn’t publicized anywhere else, it had people wondering whether it was some kind of email scam. This suspicion would have had them asking their friends and colleagues about it, hence spreading the word even further.

4. The offer was there to be ‘discovered’; it combined value with exclusivity.

5. The timing of the offer was perfect. As people were starting to think about stocking their wine racks in time for Christmas, they would have heard about the Threshers voucher. I’m not sure the offer would have been quite so successful if it had been made on 2nd January.

I’m sure we will now see other businesses attempting to mimic the Threshers magic. However, the important thing to remember is that the nature of viruses is that they are unpredictable: no one ever knows how far they will spread. As one blogger points out, it would be folly to think that you can just craft one.

Nevertheless, the story of the Threshers voucher will surely be held up as an example of how to make a success of viral marketing, and will inspire envy in others attempting to achieve similar results.

Links to the original articles on gapingvoid:

Widgets and branded utilities are predicted to be massive in 2007.

From PSFK:

"If there's one thing that royally screwed Web 1.0, it was the rush to build mountains and then bring the people to the mountains, rather than the mountains (an d their message) to the people. If you wanted to be online (and you wanted to get some $ from a VC or two), you had to build a site with a cool name. The problem was (a) there weren't that many people online in the dial-up internet age and (b) they had enough trouble getting past things like ISP closed gardens to get through to you.

Everything was about getting people to come to you rather than you going to them.

Of course, the great Google came and oiled the wheels. It worked out a clever equation that got people to go places. The world seemed to love it, but it wasn't what they really wanted.

What the world wants is for the internet to come to them, not for them to go to it. They don't want to visit a bank's online service in the same way they don't want to go to a bank's branch. Sure, people want to know their account balances and even pay the bills in an instant - they would rather watch the funny video their friend has sent them that go and try and remember their password to log on somewhere.

Another thing to consider is that during the age of Google, many people started to express themselves to the world though blogging tools - and as they started to express themselves they needed to find stuff to put on their blogs. What many found was the grand-daddy of widgets: the Flickr Badge. The Flickr Badge is a Flash or HTML piece of code you can put on your own site that shows off photos from Flickr's archive.

After bloggers started to use the Flickr Badge, they started to find other widgets - search engines, advertising programs, news headlines, streaming music and even daily cartoons. Blog software Typepad has a whole array of widgets bloggers can add to their site. Bloggers put these widgets on their sites and they put them on their desktops.

And then YouTube arrived with the new prince of widgets: the video embed. With it every blog and MySpace page can become a niche television station.

What's happening is that the internet, and the content is contains, is beginning going to go to the people. Listen to what Peter Rojas has to say here about the widget.

Gradual widget adoption combined with RSS technology means that 2007 will see a boom in the use of widgets. It's taken media and brands quite a while to get round to thinking of using these things - but now every brand, ad agency and media site is going to try to work out how to broadcast content, entertainment, information and even coupons via widgets. Butr that's not all: the shape of widgets is changing too. Early widgets were boxes that published streamed data but now widgets can take many forms - roll over an external hyperlink on PSFK and you can see the Snap preview widget in action. Fancy, eh?

We're bound to see a lot of duds being spat out by brands in 2007 but, we hope, we'll actually see brands providing something useful for people: who knows, the widget might make it the year of Branded Utility?"

Brands, be useful.

From Buzz Canuck via Glue Planning:

Here's Buzz Canuck's top five killer bee stats:

"1) 67% of all consumer decisions are primarily influenced by word of mouth (McKinsey) - That's right - word of mouth governs 2/3rds of our economy and yet the Wall Street Journal doesn't have a page dedicated to it, I've never met a VP of Word of Mouth and I've not yet seen a marketing budget code that was labelled "word of mouth or buzz". Egads.

2) 1 out of every 7 social conversations are word of mouth based (Northeastern University) - Think for a moment from a media perspective - how valuable is a two way, in-depth, interactive medium from a trusted source which answers all your questions and validates the way you think about a product and is something we tap into 14% of the time we talk. Ching $! Ching $!

3) Only 3.4% of face to face WOM conversations are stimulated by a marketing organization's promotional efforts (Journal of Services Marketing) - It's not that it can't be done by a marketer, it's just that we refuse to heed the cardinal rules of word of mouth. Involve your consumer, don't carpet bomb everybody and their cousin, identify the right early evangelists, create a hard edge that stand out in your product, be honest...and a number of other word of mouth road signs we tend to drive past blindly as marketers.

4) 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services (NOP World) - It just makes sense, we tend to believe things when we receive information from a trusted source - be that friend, family or colleague. People lay their reputations on the line when they recommend something to somebody else. The currency word of mouth is thus enhanced by its most valuable characteristic - "honesty" - which makes it the purest marketing form we have.

5) 44% of consumers claim to avoid buying products that overwhelm them with advertising/56% of people have stopped doing business with a company that doesn't respect them (Mood and Mindset Study Canada) - The consumer in 2006 has three extreme scarcities that are creating diminishing returns from mass marketing and leading to a consumer exodus - no time, no attention and no trust. Think of advertising and word of mouth as two of your best friends - who do you want to hang with - the friend who is flashy but brags to the point of lying, doesn't listen, doesn't even let you speak, interrupts what you like doing and makes you pay a lot to be with them or the friend who you trust, has the same interests, listens to your concerns, is there when you need him, introduces you to stuff that isn't widely known or available and gives just as much as she takes. Cheers to my best drinking buddy - word of mouth!"

For the whole range of stats click here.

Hats off.

From Flickr.