Showing posts with label football. Show all posts
Showing posts with label football. Show all posts
Friday, February 22, 2008
A sweet little viral video by Saatchi & Saatchi for Carlsberg.
Thursday, January 18, 2007

Whichever PR came up with the incredible idea of sending Sylvester Stallone to the Everton vs Reading game last Sunday deserves a medal. Sly was the main feature not only at the pretty mundane game but also on Match of the Day 2... what better way is there to tell a few million of your target market all about your film?
Very canny.
It certainly got talked about; by 30,000 people at the game, the commentators, the press and the presnters on Match of the Day 2!
Labels: football, promotion, Sylvester Stallone, talkability, word of mouth
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