Showing posts with label Sylvester Stallone. Show all posts
Showing posts with label Sylvester Stallone. Show all posts
Thursday, January 18, 2007
Whichever PR came up with the incredible idea of sending Sylvester Stallone to the Everton vs Reading game last Sunday deserves a medal. Sly was the main feature not only at the pretty mundane game but also on Match of the Day 2... what better way is there to tell a few million of your target market all about your film?
Very canny.
It certainly got talked about; by 30,000 people at the game, the commentators, the press and the presnters on Match of the Day 2!
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