Notorious Beam Team

From Luxist

"Rye whiskey doesn't have a reputation for being a particularly modern tipple but Beam is trying to help that profile along with the introduction of (rī)1 Whiskey, the company's first ultra-premium rye whiskey. The (rī)1 (pronounced "rye one") has the slightly peppery edge to it that draws people to rye whiskey. When served with water, the fuirt and spice notes become more apparent. Of course rye whiskey has a natural home in Manhattans and Old Fashioneds but the they have also created a new cocktail, the Rising Sun, that uses lemon juice and orange juice. I haven't had a chance to taste what's inside yet but at least the bottle doesn't make you feel like you're drinking grandpa's booze. It sells for $46-$48 and future (rī)2 and (rī)3 editions are planned."

Great looking bottle. A neat idea. And a great addition to the Beam portfolio.

From Coolhunting:

"Hudson Manhattan Rye Whiskey, by Tuthilltown Spirits, is the first rye whiskey legally made in New York since prohibition and is fast becoming the connoisseur's drink of choice. At 92 proof, the spirit has a slightly spicy, fruity taste, concocted to compliment sweet vermouth in the classic New York–born cocktail, The Manhattan.

Ground, cooked, fermented and double distilled in Gardiner, NY, the bottles are hand filled, capped, waxed and numbered one at a time in limited numbers.

You can expect their second batch in stores and bars around the New York region in June. For those of you not in the New York area, contact Tuthilltown Spirits to reserve your bottle or even a whole cask."



If you have a prowl around their website it's fun to see you can order your own cask of whiskey. Pictures of hand labelling add to the mystique and sense of craftsmanship as well.