Tuesday, December 08, 2009
Your eyes are not deceiving you. These bottles of Ballantine's are indeed flashing. And not just flashing randomly, but pulsing to the beat of the music.
Why? Well, rather than me trying to work it out, here's what Marketing Magazine wrote about it:
"Designed by London-based packaging agency The Core, the Ballantine's Finest self-illuminating bottle, which can be powered by batteries or mains, is only available to the on-trade.
The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to achieve back-of-bar standout.
The working bottle forms part of an on-trade campaign for Ballantine's Finest, entitled ‘Listen to Your Beat'. Rolling out across bars and nightclubs in the UK and other markets, the campaign is based on the idea that ‘by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.'
Global marketing director for Ballantine's, Peter Moore, said "The ‘Listen to Your Beat' campaign will energise our on-trade accounts by engaging consumers in a creative and eye catching manner.""
I'm lost for words.
Thursday, November 05, 2009
"A lifetime membership with MYO London will cost £175 (which includes a £25 administration fee) and the funds raised by this investment will be directed back into the society and into the creation of the very first MYO Bar.
We are looking at a minimum of 2,000 members of £175. A figure that gives us the minimum capital required to begin the process and purchase a lease on an existing licensed premises in Central London.
There is no maximum number of investors. Extra capital will mean a higher profile location, extra facilities or even a second or third venue."
