Notorious Beam Team

Jameson's activity in Belfast focuses on their sponsorship of the Belfast Film Festival. The popcorn ad-shell injects some fun into the promotion and gives a nod towards the famous 3M busstop ad which is filled with money.

All material is from Chris Kileen's site who has also featured some interesting work for Stoli.

These two ads for Jamesons were both in Shorlist last week - but they don't really feel like they are from the same brand...

Is that a problem? Yes. The "Seriously Playful" ads should reflect the same personality as the "cult film" promotion. Personally, I don't they don't seem to gel very well.

What are Jameson basing their "cult films" credentials on? And also, what are they basing their seriously playful ads on? Because it's triple distilled and Irish? And does this matter? I mean, Heinken claimed to refresh parts of the body other beers couldn't reach...

I've got a soft spot for Jameson because a drunken Irish vicar christened me "Jonathan Jameson Brown" rather than "Jonathan James Brown"! But even with this, Seriously Playful just seems a bit too try hard and contrived.

Jameson's have launched their own radio channel on Pandora.

From Organic:

"I like the way Jameson has tailored a call-to-action with the publisher site in mind. Pandora is one of my favorite things on the web, and Jameson's is one of my favorite whiskies, so I admit I'm curious about what "Radio Jameson" has to offer. Unfortunately it changed to a Chase Freedom ad a few minutes later when I went back to look, so I guess I'll never know."

Misha Cornes"

It's a great example of a brand not shouting, but acting as a verb: making people's lives more dynamic.